Coop - Det store ØKO-eksperiment

  • Scope of work

    Design, UI & UX

  • Agency

    Konstellation & Republica

  • Year

    2016

Description

Coop is Denmark's largest organization within retail. With a lot of passion, support and commitment they have given themselves a huge green mission, which is to make the Danes twice as organic by 2020. One of their steps towards this goal, was to create the campaign “Det store ØKO-eksperiment” (The great ECO-experiment). The team behind this concept was the creatives at K&R lead by Clare McNally and Thomas Pries.

I got involved in the project, actually by asking if they needed any help, and apparently they did, because I ended up being the one in charge for the digital solution, with the supervision of Clare and Thomas. The solution had to be implemented into an existing framework, which had its complications, but in the end we managed, and got great results and responses from Coop.

Case study

View the outlined case study for this project (file size 17.9 MB).

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