Design, UI & UX
When I went to my job interview at Firstborn Capital I had prepared a surprise for them. In the weekend leading up to the interview I did some research into the company, but the information that I was looking for did not exist. Therefore, I made a bold move, and that was to entirely redesign their website, so that made more sense to people that is in the unknown about who Firstborn Capital is, do and stand for. The interview itself went very well, and when we were about to reach the end I announced that I had made a redesign for them, and asked if they would be interested in seeing it. That really caught their attention (positively).
They ended up with hired me, but when the day came and I looked at the redesign I had done, then I was not satisfied with it anymore. Therefore, I did another draft, and then another, before I was satisfied. Inbetween we discussed the entire website and design directions, and most of all who our users were. This case displays the visuals for last and final draft of their upcoming website (mockup version 4).
Another thing that I want to mention about this homepage is the hero section. The art direction that I wanted to go with for their company video, is style and tone that is used on www.futurewatercity.com, created by Stupid Studios. The art direction that they have used on the city overview.
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