SuperBrusen - Digitalt vin univers

  • Scope of work

    Design, UI & UX

  • Agency

    Konstellation & Republica

  • Year

    2016

Description

SuperBrugsen is a Danish supermarket chain within the Coop organization in Denmark. Since 1991 SuperBrugsen has been one of the largest supermarket chains in Denmark. They have a keen focus on delivering great experiences for their customers by making their everyday shopping a new experience.

In this specific case SuperBrugsen wanted to improve the experience in their wine department with a digital solution. At the very beginning the agency had selected both Jos and I to create a visual solution for them. The only information we had was a sitemap and that they wanted to use a touchscreen, neither did we know which type of touchscreen they would be using. The reason why the agency had both of us creating a solution, was that we wanted to know which direction SuperBrugsen steered towards. Therefore, in the beginning the layout were horizontal, but further into the process SuperBrugsen had selected a touchscreen, which was on a 55” vertical touchscreen (produckt number V550DTP).

Case study

View the outlined case study for this project (file size 18.8 MB).

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MSChristensen, hero image for SuperBrugsen - Digitalt vin univers / Digital wine universe
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 1
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 2
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 3
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 4
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 5
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 6
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 7
MSChristensen, SuperBrugsen - Digitalt vin univers / Digital wine universe solution image 8

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